The setting of the marketing policy for E- commerce require a different approach, specific skills, who is able to exploit the enormous potential offered by this sales channel and distribution.

Not only knowledge of the language of multimedia communication, but also setting a personalized approach designed to increase customer loyalty and can increase the interest and the number of potential consumers.

The advice in this area, not only identifies areas of action and the means to achieve the quickest and least expensive business customers and the consumer, but it makes operating a series of specific tools of web marketing and marketing ONE to ONE, by monitoring the incidence and effectiveness.