The success of a candidate today is entrusted to a body of knowledge and skills that should be fully exploited and that the old methods of approach to the electorate no longer guarantee.

It requires a specific professional figure able to give visibility to the candidate, identifying the persuasive messages and influencing the choices of the electorate.

It comes to planning a strategy of intervention specifically, by implementing strategies in order to conduct an election campaign.

Interpreting and applying the regulations, planning applications, monitoring the results.

Handle any funding of a campaign, preparing and implementing a strategy.

Build the image of the candidate and the winning conditions, preparing a communication plan, managing the system approach of the media.

Manage political advertising and television presence.

Know the duties of spokesperson, PR and press office, prepare a plan of political marketing.